Little Jack’s Tavern needed a brand identity that felt like a Charleston classic from day one. Inspired by boxing, horse racing, and classic American machismo, I created a bold, nostalgia-filled visual identity that feels worn-in and familiar, bringing the spirit of a neighborhood institution to life through expressive typography and a little old-fashioned grit. The branding suite helped launch Little Jack’s into the beloved Charleston institution it is today and positioned it as a true stalwart of the city’s dining culture.